Evaluation Framework

CEWQI (pronounced Suki)

Cara's Extensive Web Quality Index

A structured website evaluation that tells you exactly what's holding your site back — and what to do about it.

See Evaluation Packages

[Why Visitors Leave My Site

You have only 10 seconds to keep your visitors from leaving

Visitors Can’t Find What They Came For

If key information, services, or products aren’t clear in less than 10 seconds—visitors move on. 

The Site Looks Low Quality

Inconsistent design, poor spacing, mismatched fonts, or weak imagery signal a lack of credibility.

lady looking frustrated as she looks at her laptop monitor. Her hands are on both sides of her face

Hard-to-Read Content

Low contrast, small text, or dense layouts make reading uncomfortable and exhausting.

The Site Is Hard to Use

Navigation feels unclear. Actions feel uncertain. Nothing flows naturally.

Why Visitors Leave

Every stat is a problem CEWQI was built to solve.

94%

of first impressions are design-related

Visitors judge your credibility in milliseconds — before reading a word.

UX Design Nielsen Norman Group
88%

of consumers won't return after a bad experience

Confusing navigation sends visitors away — and they don't come back.

Navigation Forbes
96%

of homepages fail basic accessibility standards

Most sites exclude users without ever knowing it.

Accessibility WebAIM 2024

Sample CEWQI Scan

A Brick-and-Mortar & Online Boutique Was Hardly Getting Any Traffic

This is a sample scan showing 5 of 18 criteria. A full CEWQI evaluation covers significantly more data points — with weighted scoring, a letter grade, and implementation-ready recommendations.

Criterion Score Status
UX Design 5/10 Fail
Navigation 4/10 Fail
Calls to Action 5/10 Pass
Accessibility 4/10 Fail
Organization 5/10 Fail
Sample — 5 of 18 criteria. Client identity withheld.

What You Get From CEWQI

  • A clear understanding of why your site isn't working
  • A structured breakdown of issues — not vague opinions
  • Actionable recommendations tied to real user behavior
  • A starting point for improving, rebuilding, or launching correctly
  • Information that is vital — and rarely received
Business owner frustrated trying to understand why his website isn't working

You're wearing many hats. You're busy running your business — and when your site has problems, you're not sure what to do or where to turn. Going back to the designer who built it isn't always an option. Finding another designer is easy. Understanding what's actually wrong — the friction, the gaps, the reasons visitors leave — is not.

Meanwhile, you're losing visitors. Losing customers. And not making the connection between your website and your leads, your sales, your growth.

CEWQI is the answer.

CEWQI Pricing

Structured website evaluations based on how deep you need to go

Most clients know something is off.
CEWQI tells you exactly what.

You'll receive a structured evaluation across multiple criteria — with clear priorities, weighted scoring, a letter grade, and a path forward.

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