It started with
something I planted.
Loquat trees are staples in the yards of many New Orleanians. As children, we searched for trees bearing the plump, bright orange, juicy fruit.
I remember once planting seeds in my yard, and three years later, the tree bore fruit. I showed a friend my trees, and she lit up with excitement, exclaiming how popular the fruit was in her country. She told me that loquat is askadinya in Arabic, which means “the best of worlds.”
In 2015, while searching for a name for my design business, I remembered this story and named the company Askadinya, after our beloved fruit. That’s the origin of the logo, which depicts the fruit.
Today, Askadinya Launch helps people take an idea, an unfinished website, or a business that has outgrown its online presence—and give it the planning, design, and support it needs to develop into something clear, useful, and lasting.
Founder's Story
The road is different. The destination is the same.
Over the years, I watched people struggle to launch businesses, release projects, and build websites. Often, money wasn't the obstacle. Even successful business owners felt overwhelmed by the planning, organization, and decisions involved.
I understood that feeling. Before I learned web development, I struggled to gather content, choose a design, and decide what belonged on each page. Without a clear process, I didn't know where to begin.
Through trial, error, and experience, I developed a web design system and framework that brought structure and clarity to the process.
Today, I help people navigate those same challenges, whether they're starting a website, updating an existing one, or trying to understand the technology behind it.
“You don’t have to be great to start, but you have to start to be great.”
— Zig Ziglar