Portfolio Projects
This was Victor Orlando's first website. The goal was to highlight the song submitted to the Grammys for a nomination. An audio player was created so that visitors could listen to a snippet of Baila, Baila on the site. The entire player was custom designed with UX in mind. It was also important to highlight Victor's achievements.
Grammy Submission Campaign
Company: Victor Orlando
Victor Orlando needed a web presence to document his long standing music journey. Our assignment was to serve as a Creative Direction to ensure that his digital image was presented well. We handled the entire campaign from helping victor acquire a new domain, website and grammy submission image entry.
Before the redesign
After the redesign
Grammy Submission Art
For: Victor Orlando & Gail Jhonson
Victor Orlando needed a web presence to document his long standing music journey. Our assignment was to serve as a Creative Direction to ensure that his digital image was presented well. We handled the entire campaign from helping victor acquire a new domain, website and grammy submission image entry. I had to document the entire process of the creation of the final image. It was generated by ai. I used numberous images to obtain the final image. I wanted Gail's style to be remenensent of Erte. I also created custom congo drups for victor.
Production Company
Company: Pinehill Productions
Produce a minimal website that captured the documentary project of Lyle Gibson's historical legacy of his ancestor Elijah Atkins Reed. He embarked on a journey to find his ancestory and document the history. Black Tie White tie film needed to be front and center. I created the overlay.
Hero: I imagined the forest scene and wanted something that reflected a road traveled. The images of his great great grandparents needed to be restored. I only had a screenshot from his film to work with. I layered the images in photoshop to give it a rustic seamless feel. The hero had to carry the page since it was extremly minimal (as Lyle wanted it to be).
Earth tones were incorporated into the them as well
I also took an earlier ai generated piece extracting the ideas from the original to create the pine logo. It was modern, and clean.
NonProfit Org
Company: Elijah Atkins Reed Historical Society
This is the non-for-profit arm of Pinehill Productions. The hero was my main focus after creating the logo. the recurring theme of the three with the ambigiuous sun rise/sun set had to play a large role. Lyle Gibson said it was symbolic.
I took Lyle's original idea and striped it into a montage that elegantly told a story. The film strip, the book, map of Louisiana and trees all were a part of Lyle's family history.
A film was introduced about his family's cemetery where many of his ancestors were burried. The grave stone was superinposed on the image, as well as the memorial market.
The warm tones were carried over to the EARHS.org site. Since the client didn't want an over bearing site full of pictures, I only included images that would drive the mission.
Logo: Before & After
Cover Art:
The images show the “Baila Baila” cover art, not a logo, so naming it that way tells visitors what they’re comparing.
After
It was important to carry over the symobolism of the tree and book without making it busy. The logo took on a vintage style with line work to keep the tone of the brand historical based on by gone days.
More Selected Work
A few more projects from our portfolio, each created for a different audience and purpose. Additional case studies will be featured as the collection grows.
Imara Umoja
A mission-driven website dedicated to strengthening unity, cultural connection, and collective empowerment across communities of African descent.
Dr. Qusay Salih Hussein
A legacy site celebrating the life of Dr. Qusay Salih Hussein Al-Mamari, an outstanding scholar and author. A living archive, built to AAA accessibility standards, with a tribute, and cartoon of his earlier life.
Vera Blinds
A modern business website presenting custom blinds and window treatments through organized product galleries, clear navigation, and an accessible customer experience.